Archive for the ‘Business’ Category

The Problem with Pricing

Friday, June 19th, 2009

That pricing page… I don’t think any other page in our application, front-end or back-end, has received the same level of attention.  It’s extremely important that we communicate our pricing perfectly to our potential (and existing!) customers.

Previously, we charged a tiny fee up-front for publishing sites, and then on top of it a monthly fee which represented our hosting, and other bundled services.

Now, we’ve done away with this multi-level billing system, and simply combined both of those charges into a single (and slightly cheaper!) monthly payment.  The new pricing page should explain how everything works… and there’s even a built-in freebie site now!

noteworthy-parchment-blackWe also have a lovely new template making an appearance in the gallery page - everyone say hello to Noteworthy, please!

Noteworthy only has one variant right now, called “parchment”… but this is a calm, classic template for anybody selling a home with a musical history.  More variants are in the works.

Oh, and speaking of things which are in the works, we’ll have a huge new feature coming through concerning templates - It was recommended to us by a client of ours, and we listened!  You can get the full details here soon when the patch is made.

That about wraps it up for this Friday.  If you have any comments or questions about the new pricing, just leave a note here and we’ll make sure to help you out as best we can!

The *new* new Pricing Page!

Monday, June 8th, 2009

Hello and good Monday!

Were here at RDO have been very busy.  First up is a re-design of our Pricing Page - it should now be perfectly clear exactly how much the different account types cost.  The page can be found right over here.  If you have any thoughts or suggestions about how to make that information even clearer, we’d love to hear them!

Oh, and you may have noticed that flipping through the different account types yields some fairly attractive scrolling action.  If you’re going to be a long-time reader of this blog, then you’ll probably just have to get used to me saying the following:  jQuery rocks my world!  If you do any serious web development, you absolutely must give jQuery a shot.

Next I’d like to extend a big thank-you to Marcia Edwards!  She was kind enough to meet with us on Friday morning and discuss marketing, strategy, and positioning. We will be making a large effort to reach a wider audience very soon - helping agents across the country sell homes faster.

Hey maybe our slogan should be “Real Design Online - saving the country’s economy one Property Site at a time!”